
Finding your Blue Ocean
In November 2013, I had the opportunity to speak at the Annual WiMBIZ Conference about the Blue Ocean Strategy in relation to MitiMeth, my Social Enterprise. In preparing for my talk, I had to research and find out what the strategy was all about. I smiled as I conducted my research. The truth be told, when I started out on the MitiMeth journey, all I wanted to see was my "Green" ocean (that's the color of the Atlantic Ocean in Lagos!). Unfortunately I couldn't see my Green